Green, Andy,  4  0  1958- <br/><br/>
Creativity in public relations /        6 
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Andy Green. 
 - Third Edition.   
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 - xii, 244 p. :  ill.   24 cm.     
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 - PR in practice series     .
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 - PR in practice series  0       .
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?       
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<br/><br/><label>ISBN: </label>0749448237;0749448237   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.;Creative thinking.;Creative ability in business.    --------20--
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<br/><br/><label>LC Class. No.: </label>HD59  / .G683 20072 
<br/><br/><label>Dewey Class. No.: </label>659.2  / 222 
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