Creativity in public relations - Green, Andy, 1958- 4 0 16; 5 (Philadelphia : Kogan Page, 2007)
A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more?
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Public relations.;Creative thinking.;Creative ability in business. -- 20; 20; 2