TY  - BOOK
AU  - Hendrix, Jerry A.
AU  - Hayes, Darrell C.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0495170836;0495050288 (pbk. : student ed.)
SN  - 2
PY  - 2007///;copyright 2007.46
CY  - [Southbank, Victoria], Australia ;;[Belmont, Calif.], United States
PB  - Thomson/Wadsworth
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public relations;Publicity
KW  - United States
KW  - Case studies.;Case studies
N1  - Includes bibliographical references and index; 5
ER  -