TY - BOOK AU - Franklin, Bob AU - Franklin, Bob, ED - ED - ED - ED - SN - 9781412923194;1412923182;9781412923194 (pbk.);1412923190 (pbk.) SN - 2 PY - 2009///46 CY - Los Angeles, CA ;;London PB - SAGE KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Public relations N1 - Includes bibliographical references p. 238-252; 5 ER -