TY  - BOOK
AU  - Oliver, Sandra.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780749448653;0749448652
SN  - 2
PY  - 2007///46
CY  - London :;Philadelphia
PB  - Kogan Page
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Public relations
N1  - CIPR; Includes bibliographical references (p. 135-142) and index; 5
ER  -