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The practice of public relations /        6 
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Fraser P. Seitel. 
 - Eleventh Edition.   
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 - 448 p. :  col. ill.   26 cm.     
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.       
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<br/><br/><label>ISBN: </label>9780137058310;0136088902 (pbk.)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations    ------United States.--20--
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<br/><br/><label>LC Class. No.: </label>HM1221  / .S45 20112 
<br/><br/><label>Dewey Class. No.: </label>659.2  / 222 
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