TY  - BOOK
AU  - Seitel, Fraser P.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780137058310;0136088902 (pbk.)
SN  - 2
PY  - 2011///;copyright 2011.46
CY  - Boston
PB  - Pearson
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references and index; What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career; 5
ER  -