Smith, Ronald D.,  4  0  1948- <br/><br/>
Strategic planning for public relations /        6 
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Ronald D. Smith. 
 - Third Edition.   
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 - xix, 436 p. :  ill.   24 cm.     
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<br/><br/>Includes bibliographical references (p. [414]-421) and index. 
<br/><br/>Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.       
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<br/><br/><label>ISBN: </label>9780415994224;9780203891186 (pbk.);0415994225 (pbk.);020389118X (ebk.)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.;Strategic planning.    --------20--
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<br/><br/><label>LC Class. No.: </label>HM1221  / .S77 20092 
<br/><br/><label>Dewey Class. No.: </label>659.2  / 222 
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