TY  - BOOK
AU  - Smith, Ronald D.,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780415994224;9780203891186 (pbk.);0415994225 (pbk.);020389118X (ebk.)
SN  - 2
PY  - 2009///46
CY  - New York :;London
PB  - Routledge
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Public relations.;Strategic planning
N1  - Includes bibliographical references (p. [414]-421) and index; Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices; 5
ER  -