Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact - Yale, David R. 4 0 16; 5 (Lincolnwood, Ill. : NTC Business Books, 1995)
Includes bibliographical references.
Keywords: 2 -- 0; 6; Industrial publicity.;Public relations.;Mass media and business. -- 20; 20; 2