TY - BOOK AU - Zappala, Joseph M. AU - Carden, Ann R.;Simon, Raymond. ED - ED - ED - ED - TI - : a writing and planning resource SN - 805842632 SN - 2 PY - 2004///46 CY - Mahwah, N.J. PB - Lawrence Erlbaum Associates KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Public relations.;Business writing N1 - Rev. ed. of: Public relations workbook / Raymond Simon, Joseph M. Zappala. c1998; Includes bibliographical references and indexes; 5 ER -