Global public relations : spanning borders, spanning cultures - Freitag, Alan R. 4 0 16; Freitag, Alan.;Stokes, Ashli Quesinberry; 5 (London : Routledge,;Routledge, 2009)
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
Includes bibliographical references and index.
Keywords: 2 -- 0; 6; Public relations;Intercultural communication.;Culture and globalization. -- 20 -- Cross-cultural studies; 20; 2