TY - BOOK AU - Freitag, Alan R. AU - Freitag, Alan.;Stokes, Ashli Quesinberry. ED - ED - ED - ED - TI - : spanning borders, spanning cultures SN - 9780415448154;041544814X (hardback);9780415448154 (pbk.);0415448158 (pbk.) SN - 2 PY - 2009///46 CY - London PB - Routledge,;Routledge KW - KW - 2 KW - 0 KW - 6 KW - 20 KW - Public relations;Intercultural communication.;Culture and globalization KW - Cross-cultural studies N1 - Includes bibliographical references and index; Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends; 5 ER -