Principles and practice of sport management / 6
6
edited by Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums.
- Fourth edition.
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- xii, 603 pages : illustrations 23 cm.
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Includes bibliographical references and index.
Pt 1 Foundations of sport management 1. History of sport management 2. Management principles applied to sport management 3. Marketing principles applied to sport management 4. Financial and economic principles applied to sport management 5. Legal principles applied to sport management 6. Ethical principles applied to sport management Pt 2 Amateur sport industry 7. High school and youth sports 8. Collegiate sport 9. International sport Pt 3 Professional sport industry 10. Professional sport 11. Sports agency Pt 4 Sport industry support segments 12. Facility management 13. Event management 14. Sport sales 15. Sport sponsorship 16. Sport communications 17. Sport broadcasting 18. Sport and new media 19. The sporting goods and licensed products industries Pt 5 Lifestyle sports 20. Golf and club management 21. Recreational sport Pt 6 Career preparation 22. Strategies for career success.