TY  - BOOK
AU  - Mullin, Bernard James.
AU  - Hardy, Stephen,;Sutton, William Anthony,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 873224493
SN  - 2
PY  - 1993///];copyright 1993.46
CY  - Champaign, IL
PB  - Human Kinetics Publishers
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
KW  - Sports
N1  - Includes bibliographical references and index; 5
ER  -