Orlik, Peter B.  4  0   <br/><br/>
Broadcast/broadband copywriting /        6 
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Peter B. Orlik. 
 - Eight edition.   
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 - xii, 492 pages :  illustrations   24 cm.     
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<br/><br/>Includes bibliographical references (p. 477-488) and index. 
<br/><br/>Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro.       
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<br/><br/><label>ISBN: </label>9780205674527 (paperback : alk. paper)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>LCCN: </label>2009021789 
<br/><br/><label>Nat. Bib. No.: </label>GBA966718    bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>15307109    Uk 
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting;Broadcast advertising.    ----Authorship.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>PN1990.9.A88  / O7 20102 
<br/><br/><label>Dewey Class. No.: </label>808.066791 Or5b 2010  / 222 
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