DiMarco, John,  4  0   <br/><br/>
Communications writing and design :  the integrated manual for marketing, advertising, and public relations /      6 
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John DiMarco. 
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<br/><br/> Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. -Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.       
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<br/><br/><label>ISBN: </label>9781119267485   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Source: </label>882025E8-C4D9-4C3D-BC26-B9F4FFC93D8F  OverDrive, Inc.      http://www.overdrive.com 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.;Marketing.;Information technology    ----Social aspects.----20--
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<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.----2
<br/><br/><label>LC Class. No.: </label>HM851  / 2 
<br/><br/><label>Dewey Class. No.: </label>303.48/33  / 223 
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