TY  - BOOK
AU  - DiMarco, John,
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the integrated manual for marketing, advertising, and public relations 
SN  - 9781119267485
SN  - 2
PY  - 2017///46
CY  - Hoboken, NJ
PB  - Wiley-Blackwell
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Social aspects
KW  - Advertising.;Marketing.;Information technology
KW  - Electronic books
N1  - 5
N2  - Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. -Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
ER  -