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Marketing plans :  how to prepare them, how to profit from them /      6 
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Malcolm McDonald, Hugh Wilson. 
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<br/><br/>   Revised edition of the authors' Marketing plans, 2011. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index.       
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<br/><br/><label>ISBN: </label>9781119309895   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Source: </label>A24C6A93-B328-46A1-8A71-8E27A80D99C3  OverDrive, Inc.      http://www.overdrive.com 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Marketing    ----Management.;Planning.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.;Electronic books.----
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M255 2016eb2 
<br/><br/><label>Dewey Class. No.: </label>658.8/02  / 223 
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