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Bull's-eye! :  the ultimate how-to marketing & sales guide for CPAs /      6 
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edited by Tracy Crevar Warren. 
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<br/><br/>Are You Ready?. Does Your Firm Have the Right Culture for Success? / Tracy Crevar Warren -- Marketing and Sales 101 / Tracy Crevar Warren, Jamie Trayner -- The Integration Imperative / Suzanne C Lowe, Scott Jensen -- Getting Started. The Marketing Plan / August J Aquila -- Developing a Personal Marketing Plan / Tracy Crevar Warren -- Marketing an Industry or Service Specialization / Jean Marie Caragher -- Marketing for the Multi-Office Firm / Katie Tolin -- Budgeting Techniques for Today's CPA Firm / Art Kuesel -- Building the Team. Your Leadership Makes Business Development Happen / Melinda Guillemette -- A Buyer's Guide to Hiring a Marketing Professional / Sally Glick -- The Firm Administrator as Marketing Director / Diane Paoletta -- The Case for Utilizing a Sales Professional at Your Firm / Christopher J Perrino -- The Outside Consultant / Cheryl Bascomb -- Marketing Techniques that Get You Noticed. Why Should I Consider Advertising? / Joe Walsh -- Successfully Branding Your Firm / Allan S Boress -- Getting Your Name in Lights With Public Relations / Christine Heirlmaier Nelson -- Adding Social Media to Your Marketing Mix / Joe Rotella -- Guide to an Effective CPA Firm Web Site / D Michelle Golden -- Effectively Using Direct Mail / Marsha Leest -- Guidelines for Effective Brochures / Amy M Clutter -- Newsletters That Get Noticed / Sally Glick -- Databases That Fuel Your Marketing Efforts / Michelle Class -- Creating Opportunities Through Community Engagement / Karen Love, Raissa Evans -- Referral Source Development / Eileen P Monesson -- Utilizing Seminars to Build Your Practice / Leisa Gill -- Building Opportunity Through Trade Shows / Colleen Rudio -- The Handoff-Connecting the Dots between Marketing and Sales. From Opportunity to New Client / Gale Crosley -- Creating Proposals That Win / Dawn Wagenaar -- Win More New Business With Effective Sales Management / Rick Solomon -- Cross-Serving Clients / Russ Molinar -- Sales Training / Rick Solomon -- Measuring Results, Communicating, and Rewarding Success. In-House Marketing Communications That Foster Success / Jill R Lock -- Effective Employee Incentive Programs / Lisa A Rozycki -- Marketing and Sales Metrics Matter / Mitchell Reno, Tracy Crevar Warren -- Delivering and Measuring Client Service. Gaining Client Feedback to Strengthen Your Practice / Linda Slothower, Julie S Tucek -- Developing a Service Excellence Plan for Clients / Susan Wylie Lanfray -- Letting Go / Mark Koziel.       
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<br/><br/><label>ISBN: </label>9781119448679   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Standard No.: </label>10.1002/9781119448679        doi 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing;Selling    ----Vocational guidance.;Vocational guidance.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.----2
<br/><br/><label>LC Class. No.: </label>HF5415.35  / .W37 2010eb2 
<br/><br/><label>Dewey Class. No.: </label>658.8/0023  / 223 
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