TY  - BOOK
AU  - 
AU  - Warren, Tracy Crevar,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : the ultimate how-to marketing & sales guide for CPAs 
SN  - 9781119448679
SN  - 2
PY  - 2010///]46
CY  - New York, NY
PB  - American Institute of Certified Public Accountants
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Vocational guidance.;Vocational guidance
KW  - Marketing;Selling
KW  - Electronic books
N1  - Are You Ready?. Does Your Firm Have the Right Culture for Success? / Tracy Crevar Warren -- Marketing and Sales 101 / Tracy Crevar Warren, Jamie Trayner -- The Integration Imperative / Suzanne C Lowe, Scott Jensen -- Getting Started. The Marketing Plan / August J Aquila -- Developing a Personal Marketing Plan / Tracy Crevar Warren -- Marketing an Industry or Service Specialization / Jean Marie Caragher -- Marketing for the Multi-Office Firm / Katie Tolin -- Budgeting Techniques for Today's CPA Firm / Art Kuesel -- Building the Team. Your Leadership Makes Business Development Happen / Melinda Guillemette -- A Buyer's Guide to Hiring a Marketing Professional / Sally Glick -- The Firm Administrator as Marketing Director / Diane Paoletta -- The Case for Utilizing a Sales Professional at Your Firm / Christopher J Perrino -- The Outside Consultant / Cheryl Bascomb -- Marketing Techniques that Get You Noticed. Why Should I Consider Advertising? / Joe Walsh -- Successfully Branding Your Firm / Allan S Boress -- Getting Your Name in Lights With Public Relations / Christine Heirlmaier Nelson -- Adding Social Media to Your Marketing Mix / Joe Rotella -- Guide to an Effective CPA Firm Web Site / D Michelle Golden -- Effectively Using Direct Mail / Marsha Leest -- Guidelines for Effective Brochures / Amy M Clutter -- Newsletters That Get Noticed / Sally Glick -- Databases That Fuel Your Marketing Efforts / Michelle Class -- Creating Opportunities Through Community Engagement / Karen Love, Raissa Evans -- Referral Source Development / Eileen P Monesson -- Utilizing Seminars to Build Your Practice / Leisa Gill -- Building Opportunity Through Trade Shows / Colleen Rudio -- The Handoff-Connecting the Dots between Marketing and Sales. From Opportunity to New Client / Gale Crosley -- Creating Proposals That Win / Dawn Wagenaar -- Win More New Business With Effective Sales Management / Rick Solomon -- Cross-Serving Clients / Russ Molinar -- Sales Training / Rick Solomon -- Measuring Results, Communicating, and Rewarding Success. In-House Marketing Communications That Foster Success / Jill R Lock -- Effective Employee Incentive Programs / Lisa A Rozycki -- Marketing and Sales Metrics Matter / Mitchell Reno, Tracy Crevar Warren -- Delivering and Measuring Client Service. Gaining Client Feedback to Strengthen Your Practice / Linda Slothower, Julie S Tucek -- Developing a Service Excellence Plan for Clients / Susan Wylie Lanfray -- Letting Go / Mark Koziel; 5
ER  -