Mahoney, L. Meghan.  4  0   <br/><br/>
Strategic social media :  from marketing to social change /      6 
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L. Meghan Mahoney and Tang Tang. 
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campaigns -- Social Media and Civic Engagement -- Communication for Development -- Social Media and Entertainment-Education -- Social Media for Social and Behavior Change. Integrating Old with New -- Social Media for Social Behavior Change -- Arguing for a General Framework for Social Media Scholarship -- The Future of Social Media.       
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<br/><br/><label>ISBN: </label>9781119370680   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Source: </label>956229  MIL       
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
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<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media.;User-generated content.;Internet marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.----2
<br/><br/><label>LC Class. No.: </label>HM742  / 2 
<br/><br/><label>Dewey Class. No.: </label>302.3  / 223 
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