TY  - BOOK
AU  - Mahoney, L. Meghan.
AU  - Tang, Tang.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : from marketing to social change 
SN  - 9781119370680
SN  - 2
PY  - 2016///];©201746
CY  - Chichester, United Kingdom
PB  - Wiley-Blackwell
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Social media.;User-generated content.;Internet marketing
KW  - Electronic books
N1  - Includes bibliographical references and index; Social Media in Convergence. Understanding Social Media and Social Behavior Change -- Information Diffusion -- Establishing Community -- Mobilizing Your Audience -- Social Media Users and Messages. Transforming Audiences into Users -- Active Within Structures -- Best Practices for Social Media Engagement -- Mobile Marketing and Location-based Applications -- Social Media Marketing and Business Models. Reconsidering the Long Tail -- Social Media Business Models -- Social Media Marketing Strategies -- Evaluating Social Media Marketing -- Marketing for Social Good. Social Media and Health Campaigns -- Social Media and Civic Engagement -- Communication for Development -- Social Media and Entertainment-Education -- Social Media for Social and Behavior Change. Integrating Old with New -- Social Media for Social Behavior Change -- Arguing for a General Framework for Social Media Scholarship -- The Future of Social Media; 5
ER  -