Dennis, Everette E.  4  0   <br/><br/>
Understanding media in the digital age :  connections for communication, society, and culture /      6 
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Everette E. Dennis, Melvin L. DeFleur. 
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 - xiii, 411 pages :  illustrations (some color)   28 cm.     
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<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media.       
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<br/><br/><label>ISBN: </label>9780205595822 (paperback);0205595820   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>LCCN: </label>2009029945 
<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital media.;Digital communication.    --------20--
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<br/><br/><label>LC Class. No.: </label>QA76.76.I59  / D46 20102 
<br/><br/><label>Dewey Class. No.: </label> / 2 
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