TY  - BOOK
AU  - Dennis, Everette E.
AU  - DeFleur, Melvin L.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : connections for communication, society, and culture 
SN  - 9780205595822 (paperback);0205595820
SN  - 2
PY  - 2010///];copyright 201046
CY  - New York
PB  - Allyn & Bacon
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Digital media.;Digital communication
N1  - Includes bibliographical references and index; Understanding communication concepts in the internet age -- Navigating change: the rise of digital and global media -- Books: the first and most respected mass medium -- Newspapers and news media: delivering information to society -- Magazines: voices for many interests -- Motion pictures: the great entertainer -- Radio: the resilient medium -- Television: the most influential medium -- News, journalism and public affairs -- Popular culture: entertainment, sports and music -- Advertising: using media in the marketplace -- Public relations: influencing beliefs, attitudes and actions -- Social forces: economics, technology and policy -- Media effects: the processes and influences of mass communication -- Ethics: assessing the content and behavior of the media; 5
ER  -