TY  - BOOK
AU  - Bateman, Thomas S.
AU  - Zeithaml, Carl P.
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : function & strategy 
SN  - 0256100209 (hardback)
SN  - 2
PY  - 1993///;copyright 199346
CY  - Homewood, IL
PB  - Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
N1  - Includes bibliographical references and indexes; 5
ER  -