TY  - BOOK
AU  - Kotler, Philip.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : analysis, planning, implementation, and control 
SN  - 135634792
SN  - 2
PY  - 1991///;copyright 1991.46
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and indexes; 5
ER  -