Kotler, Philip. 4 0
Principles of marketing / 6
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Philip Kotler, Gary Armstrong.
- 13/e, global edition.
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- 637, [105] pages : illustrations 28 cm.
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Original edition, entitled Principles of marketing, 13th edition by Kotler, Philip, Armstrong, Gary, Prentice Hall, ©2010.
Includes bibliographical references and index.
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978-981-0697-38-9 (newsprint)
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658.8 K848p 2009 / 2
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