TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 978-981-0697-38-9 (newsprint)
SN  - 2
PY  - 2009///]46
CY  - Singapore
PB  - Pearson Education South Asia
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing
KW  - sears0
N1  - Original edition, entitled Principles of marketing, 13th edition by Kotler, Philip, Armstrong, Gary, Prentice Hall, ©2010; Includes bibliographical references and index; 5
ER  -