Lamb, Charles W.  4  0   <br/><br/>
Essentials of marketing /        6 
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Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - Second edition.   
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 - xxviii, 579 pages :  color illustrations   28 cm. +    1 computer laser optical disc (4 3/4 in.) 
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<br/><br/>Includes bibliographical references (p. 552-564) and indexes 
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<br/><br/><label>ISBN: </label>0324043767 (paperback)  (alk. paper) 
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Standard No.: </label>        
<br/><br/><label>Publisher. No.: </label>  
<br/><br/><label>Source: </label>        
<br/><br/><label>LCCN: </label>99087757 
<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.;Marketing    ----Management.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2623 20012 
<br/><br/><label>Dewey Class. No.: </label>658.8 L165e 2001  / 2 
<br/><br/><label>National Agricultural Library Call No.: </label> /  
<br/><br/><label>National Library of Medicine Call No.: </label> /  
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