TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.;McDaniel, Carl D.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 0324043767 (paperback)
SN  - 2
PY  - 2001///];copyright 200146
CY  - Australia
PB  - South-Western College Publishing
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing.;Marketing
N1  - Includes bibliographical references (p. 552-564) and indexes; 5
ER  -