Shapiro, Stanley J.  4  0   <br/><br/>
Marketing effectiveness :  insights from accounting and finance /      6 
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[edited] by Stanley J. Shapiro, V.H. Kirpalani. 
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<br/><br/>   EDP 1379941--Cover. 
<br/><br/>Includes bibliographies and index. 
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<br/><br/><label>ISBN: </label>205079946  $24.95 (est.) 
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing    ----Management.----20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M345 19842 
<br/><br/><label>Dewey Class. No.: </label>658.8  / 219 
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