Marketing effectiveness : insights from accounting and finance - Shapiro, Stanley J. 4 0 16; (Vishnu H.), 1928- Shapiro, Stanley J.;Kirpalani, V. H.; 5 (Boston : Allyn and Bacon, 1984)
EDP 1379941--Cover.
Includes bibliographies and index.
Keywords: 2 -- 0; 6; Management. -- Marketing -- 20; 20; 2