TY  - BOOK
AU  - Perreault, William D.
AU  - Cannon, Joseph P.,;McCarthy, E. Jerome
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : a marketing strategy planning approach 
SN  - 9780071085793 (newsprint)
SN  - 2
PY  - 2009///];copyright 200946
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
N1  - Includes indexes; Includes bibliographical references (p. 695-754) and indexes; 5
ER  -