TY  - BOOK
AU  - Burns, Alvin C.
AU  - Bush, Ronald F.
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 981-4058-78-5 (newsprint)
SN  - 2
PY  - 2000///];copyright 200046
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research
N1  - Includes bibliographical references (p. 677-689) and index; 5
ER  -