TY  - BOOK
AU  - McDaniel, Carl D.
AU  - Gates, Roger H.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9780471755289;9780471755289 (hbk.)
SN  - 2
PY  - 2007///;copyright 2007.46
CY  - Hoboken, NJ
PB  - Wiley
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Marketing research
N1  - SPSS 14.0 student version, for Windows 2000, XP, and ME--CD-ROM; Includes bibliographical references and index; 5
ER  -