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Global marketing management :  cases and readings /      6 
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edited by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett. 
 - Second edition.   
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 - xi, 751 pages :  illustrations   24 cm.     
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<br/><br/>   Rev. ed. of: Multinational marketing management. c1988. 
<br/><br/>Includes bibliographical references. 
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<br/><br/><label>ISBN: </label>201542803   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Publisher. No.: </label>  
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<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing;Export marketing    ----Management.;Management----20--Case studies.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF1416  / .G56 19912 
<br/><br/><label>Dewey Class. No.: </label>658.848 G51 1992  / 220 
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