TY  - BOOK
AU  - 
AU  - Buzzell, Robert D.;Quelch, John A.,;Bartlett, Christopher A.,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : cases and readings 
SN  - 201542803
SN  - 2
PY  - 1992///];copyright 199246
CY  - Reading, MA
PB  - Addison-Wesley
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management.;Management
KW  - Export marketing;Export marketing
KW  - Case studies
N1  - Rev. ed. of: Multinational marketing management. c1988; Includes bibliographical references; 5
ER  -