Kleppner, Otto, 4 0 1899-

Otto Kleppner's Advertising procedure / 6 6 Otto Kleppner, Thomas Russell, Glenn Verrill. - Ninth Edition. - - xvii, 665 p. : ill. - - - - - . - The Prentice-Hall series in marketing . - 0 . - . - The Prentice-Hall series in marketing 0 .



Includes bibliographies and index.



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