TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.,;Semenik, Richard J.,
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 978-981-4239-60-8 (newsprint)
SN  - 2
PY  - 2008///46
CY  - Singapore
PB  - Thomson Learning Asia
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising.;Advertising media planning
KW  - sears;sears0
N1  - Includes index; 5
ER  -