Roman, Kenneth.  4  0   <br/><br/>
How to advertise :  what works, what doesn't- and why /      6 
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Kenneth Roman & Jane Maas with Martin Nisenholtz. 
 - Third edition.   
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 - xix, 218 pages     22 cm     
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<br/><br/>   Includes index. 
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<br/><br/><label>ISBN: </label>0749438495 (hardback)   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>    
<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
<br/><br/><label>Subjects--Uniform Titles: </label><br/>  --20------
<br/><br/><label>Subjects--Chronological Terms: </label><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
<br/><br/><label>Index Terms--Genre/Form: </label><br/>----2
<br/><br/><label>LC Class. No.: </label>HF5823  / .R665 20032 
<br/><br/><label>Dewey Class. No.: </label>659.1 R661h 2003  / 221 
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