TY  - BOOK
AU  - Roman, Kenneth.
AU  - Maas, Jane,;Nisenholtz, Martin,
ED  - 
ED  - 
ED  - 
ED  - 
TI  - : what works, what doesn't- and why 
SN  - 0749438495 (hardback)
SN  - 2
PY  - 2003///46
CY  - London
PB  - Kogan Page
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Advertising
N1  - Includes index; 5
ER  -