TY - BOOK AU - Domingo, Joycielle T.; Heje, Martin Christian M.; Manahan, Charisse B.; Quintana, Ma. Jannica Rae S.; Rala, Mira Gail G.; Rodriguez, Ervin Carl E.; Sarita, Aubrey Mar Beth I. and Tabiano, Justin Mae I. AU - ED - ED - ED - ED - SN - 2 PY - 2012///46 CY - PB - KW - KW - 2 KW - 0 KW - 6 KW - 20 N1 - Feasibility Study: (Bachelor of Science in Accountancy)- Pamantasan ng Lungsod ng Maynila, 2012; 5 N2 - EXECUTIVE SUMMARY: Planta Oryza in an industry, a firm's name gives one's identity in which it will establish its reputation. Thus, choosing a firm's name requires deep thinking in order to achieve a name that will be instilled in the public's mind. Each name is different and unique according to its creators ideals being portrayed to the public. For the proponents, they believe that its project's name should represent the firm's business. The name should embody the production within the firm's existence relies. It should cover the entirety of a business. In choosing name, they envisioned a large cultivated area, appropriated for the production of rice, in proportion to its competitors standards. A plantation is more likely suitable to depict the proponents interest because it is a representation of an agricultural estate. They used the Latin term of plantation which is Planta to differentiate it from other competitor's names. Whereas, the term Oryza is a Greek word that translate to rice and was chosen simply because of its meaning since the firm's main product is rice. Together they formed the name, Planta Oryza. A name the proponents wanted present to the public that shows both sophistication and distinction ER -