Abalos, Randel S.  4  0   <br/><br/>
LiBrewed /        6 
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Abalos, Randel S., Alvarez, Ann Geleen B., Benegas, Rochelle E. [et.al]. 
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<br/><br/>   Business Plan: (BSBA major in Management) -  Pamantasan ng Lungsod ng Maynila, 2018. 
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<br/><br/> ABSTRACT:       
<br/><br/> LiBrewed is a new company that will provide high quality of coffee and pastry products with free access to the shop's  library. The said library is also located in the shop itself, which offers a wide collection of books in different genres like novels, business, fiction, non-fiction inspirational, educational and other kinds of reading materials Cappuccino, Café Latte, Mocha Espresso, Almond Latte, Caramel Latte, Hot Classic American Latte and Iced Coffee will be offered to the customers. LiBrewed will be a limited liability partnership, owned and managed by Rochelle Benegas and Charmaine Gen Dungo.   
<br/><br/>The venture is located at 728 Pedro Gil corner Dr. Vasquez St., Malate, a 38th storey mixed-used commercial and residential condo along Pedro Gil St. Malate. The LilBrewed coffee shop will be sited at the ground floor of the said building.   
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<br/><br/><br/>LiBrwed is committed to deliver the supreme quality of products and excellent service to customers and envisions being the first known coffeehouse along with the library in the Philippines and in the world by captivating every customer with quality products and exceptional service.   
<br/><br/><br/>LiBrewed will utilize the tagline Serving a cup of Knowledge and will build strong brand loyalty through effective proactive marketing, advertising, promotional activities such as sampling, online advertising, and membership system. The management will set price that has to be competitive but still allow reasonable profit through using the cost-based method.   
<br/><br/> LiBrewed coffee shop will rquire Php2,000.00 to start up and grow at the rapid rare necessary for the organization to achieve its objectives. Net income is expected to increase by 10% next year and sales are assumed to increase by 7%. The shop will maintain 35% mark-up price. The total owner's equity is Php2,000.00 which is equally contributed by the partners. 
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