TY  - BOOK
AU  - Mikkaela E. De Leon, Wendylyn O., Magusara, Ma. Cris Ann L. Mijares, Jian Justine L. Nakpil, Mian Kaye D. Pontecilla, Diane Marie O. Ramos
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SN  - 2
PY  - 2024///46
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KW  - 2
KW  - 0
KW  - 6
KW  - 20
N1  - Business Research: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2024; 5
N2  - ABSTRACT:  The transportation landscape in urban areas, particularly around the University Belt, is a critical aspect of students' daily lives. The implementation of modern jeepneys is a prominent progress aimed at enhancing the commuter experience amidst efforts to upgrade public transportation. It is critical to fully understand University Belt students' satisfaction levels with these modernized jeepneys in order to evaluate the effectiveness of this transition. This research becomes increasingly relevant in striving for more student-centric, efficient, and sustainable transportation solutions within bustling university areas. This study focused on identifying the students level of satisfaction with modern jeepneys and whether their satisfaction was significantly different from each other in terms of their demographic profile. This study utilized a descriptive research design and a mixed method for data collection to examine the differences in the respondents' level of satisfaction for modern jeepneys. Survey questionnaire were given face-to-face to 180 respondents through a non-probability purposive sampling technique who had the characteristics they were looking for. The researchers used a four-point Likert scale system to identify and measure the respondents' level of satisfaction with such factors. The collected data were analyzed using an Independent Samples T-Test and One-Way Analysis of Variance (ANOVA) to determine the differences in the respondent's level of satisfaction in terms of their demographic profile. The researcher also conducted interviews with government agencies for further analysis.  Keywords: Modern Jeepney, University Belt, Level of Satisfaction, Accessibility, Service Quality, Perceived Safety
ER  -