Narver, John C.,  4  0   <br/><br/>
Conceptual readings in the marketing economy        6 
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John C. Narver [and] Ronald Savitt. 
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 - x, 432 p.  illus.  23 cm.     
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 - Holt, Rinehart and Winston marketing series     .
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<br/><br/>Includes bibliographical references. 
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<br/><br/><label>ISBN: </label>003079305X   
<br/><br/><label>ISSN: </label>2 
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<br/><br/><label>Nat. Bib. No.: </label> 2 
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<br/><br/><label>Subjects--Personal Names: </label><br/>     2     --0------
<br/><br/><label>Subjects--Corporate Names: </label><br/>     6 --0-- 2 --------
<br/><br/><label>Subjects--Meeting Names: </label><br/><br/> 0    2 --
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.    --------20--
<br/><br/><label>Subjects--Geographic Terms: </label><br/>--------20--
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<br/><br/><label>LC Class. No.: </label>HF5415  / .N2282 
<br/><br/><label>Dewey Class. No.: </label>658.8/008  / 2 
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