TY  - BOOK
AU  - McDaniel, Carl D.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 60443553
SN  - 2
PY  - 1979///;copyright 1979.46
CY  - New York
PB  - Harper & Row
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Case studies
KW  - Marketing;Marketing
KW  - United States.;United States
N1  - Includes bibliographical references and indexes; 5
ER  -