Bernardo, Allyson Mae I., Burga, Flordelyn A., Camacho, Kristine Joy P., Galarido, Ian Rhel Angelene C., Garcia, Miaca Abigail, Juanillo, Pamela Marie A., Manalad, Aidynn Aireel B., Suyat, Rudolf P., Tolentino, Aigee Gabrielle B., Ventura, Allyson N. 4 0
Tahorama: A feasibility study on chilled taho served with a twist of Filipino-flavored arnibal 6
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Bernardo, Allyson Mae I., Burga, Flordelyn A., Camacho, Kristine Joy P., Galarido, Ian Rhel Angelene C., Garcia, Miaca Abigail, Juanillo, Pamela Marie A., Manalad, Aidynn Aireel B., Suyat, Rudolf P., Tolentino, Aigee Gabrielle B., Ventura, Allyson N.
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Feasibility Study: (BSBA major in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2023
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EXECUTIVE SUMMARY: a. BUSINESS NAME he proposed name for the business is Tahorama, a combination of the words Taho and Orama. Taho, the business's main product, is a sweet treat popular in the Philippines and is usually eaten as a light breakfast or snack, commonly sold by vendors after sunrise by shouting the word Taho. Orama, on the other hand, refers to being 'better than normal'. Altogether, Tahorama will be serving chilled taho as a way of incorporating the idea of 'Orama' and to be unique from its competitors, as people are known to choose the better option compared to the normal taho. The tagline, Ohat so cold, means that the taho served by the business will be chilled to the delight of the consumer. Additionally, the word 'Ohat' is the reversed word of 'Taho' as a way of aligning to the market's current social trends in being comical, relatable, and thus memorable. b. BUSINESS LOGO Figure 1 Tahorama Official Logo AHORAMA OHAT SO COLD ESTD.2022 Tahorama's logo is a simple 'artsy' taho icon drawn animatedly as a way of attracting its target market and to spread positive vibes among its consumers. The logo's color scheme is based on the neutral tones associated with taho, keeping its design minimalistic yet memorable. Its color palette is veered away from bright colors so as to illustrate calmness in the mornings, and to maintain its aesthetic tone to attract the younger generation. c. BUSINESS LOCATION The business partner owners will secure a warehouse at the Commercial Retail Space for lease in 2051 Sobriedad Extension Corner Halili Street Sampaloc, Manila, Metro Manila, Philippines, with a floor area of 30 sqm, a walking distance away from condominiums, universities, and other commercial establishments. The primary target markets of the business are kids, young adults, adults, and seniors near the location. The location of the business is highly accessible in the Manila City area. It is accessible through private and public transportation, including UVs, jeepneys, and buses. There are establishments around the business location, such as a barangay hall, a police district, and a kindergarten. The building is available for a 1-year lease contract with an option for extension and has a monthly rental fee of Php 16,000, excluding expenses for utilities and water and electricity are calculated through a sub-metered. For convenience purposes, a two-table space can be used by the consumers inside the building. The location of our business can be easily accessed through Sampaloc Manila. d. DESCRIPTION OF THE BUSINESS Tahorama offers chilled sweet treat Taho to our target market. This section contains a description of our product as well as our unique selling proposition. DESCRIPTION Tahorama's chilled taho will offer two (2) flavors that are quite in demand today, Dulce de Leche and Mango Supreme. It is up to the consumers' preference on the kind of flavor they will choose and taste as the business will provide the prices. Tahorama will also show its customers several options on a menu-like brochure if they want to mix up Mango Supreme with Dulce De Leche, etc., to further satisfy them and have a unique tasting experience. Since the target audience is mostly students and millennials alike, the product prices are affordable. Tahorama's flavored chilled taho can also be a dessert for its consumers when they have just finished eating a full meal for the day. TAHO: FILIPINO STEAMED SILKEN TOFU WITH SAGO AND BROWN SUGAR SYRUP Taho is a sweet treat layered delicacy made in the Philippines with steamed silken tofu, arnibal, a brown sugar syrup, and sago or tapioca pearls. The Chinese word for soft soybean pudding, douhua, is the source of the English word taho. Although it is typically served warm, this can be chilled and savored. It can be a substitute dessert for anyone looking for a cholesterol- lowering, stress-relieving, and anti-aging snack. It's a well-liked street snack typically sold by vendors carrying two metal-covered buckets balancing on a wooden pole on their shoulders, announcing their presence by calling out tahooooo, tahoooo. e. METHODS OF FINANCING This section demonstrates how the company builds its financial capacity to create products and enter the market. This includes all expenses that will be incurred in the process of producing the goods, as well as equipment and product ingredients. Tahorama will have a business partnership in which two or more individuals share the profits and liabilities of a business venture. Tahorama's accrued capital will come from its 10 partners and will be used to fund the business's project cost. The source of funds for the capital and resources of Tahorama will be garnered from the personal savings of the group. The estimated initial investment shall amount to Php 450,000.00 in Philippine currency, which will be contributed in cash by the members. Each member will provide a capital of Php 45,000.00 in order to reach the expected investment.