TY  - BOOK
AU  - Go, Josiah L.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 9719130792 (paperback)
SN  - 2
PY  - 0000///46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
KW  - Management
KW  - Marketing
KW  - Philippines
N1  - Endorsed by: Philippine Marketing Association [and] Association of Marketing Educators; 5
ER  -