TY  - BOOK
AU  - Gutierrez, Mark Alfred S.; Hui, Daniel Voltaire B.; Orquial, Mary Grace B.; Ranches, Merlissa M. and Santos, Laurence Ann V.
AU  - 
ED  - 
ED  - 
ED  - 
ED  - 
SN  - 2
PY  - 2006///.46
CY  - 
PB  - 
KW  - 
KW  - 2
KW  - 0
KW  - 6
KW  - 20
N1  - Thesis (Undergraduate)   Pamantasan ng Lungsod ng Maynila,   2006.;Bachelor of Science in Mass Communication; 5
N2  - ABSTRACT:    	The research was designed to formulate an effective PR Campaign for the Philippine High School for the Arts to generate awareness and support among potential corporate benefactors.    	The PR Campaign plan would provide Philippine High School for the Arts with new programs, activities and the most appropriate PR tools directed to its key stakeholders which are potential corporate benefactors,    	These new programs, activities and tools were categorized into four major strategies : information  dissemination, events, promotional and organizational activities.    	The information dissemination activities would provide each potential corporate benefactor with an information kit complete with a manual, a brochure  and an audio-video cd.    	The events activities would include music, dance and theater productions. A touring exhibit would be done for promotional publics would be consolidated toward constructive and long-term commitment and engagement
ER  -